How do you attract the Jewish crowd to a new restaurant called “The Salted Pig” when the name has nothing to do with koshering?

Well, first you offer outstanding food, generous portions, decent prices, a fun atmosphere, good service, and a convenient location. Then, you offer an infusion of flavors that tempts the customers’ taste buds with something out of the ordinary, such as award-winning barbecue and Nouvelle Southern cuisine that makes you want to come back again and again to try something new each time. Finally, you throw in the famous Del Pietro name for good measure.

“We wanted to come up with a name that hasn’t been used before, which is hard to do because there are so many restaurants in St Louis,” explains Co-Owner Michael Del Pietro, whose successful line of Italian eateries includes Sugo’s, Babbos, Tavolo V, and Via Vino Enoteca. “We chose ‘The Salted Pig’ even though there’s so much more on our menu than pork chops and pulled pork.”
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